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One of the most crucial aspects of generating leads is trust. For people to give you their contact information, they must trust you first. Video isn’t only a powerful form of contactless marketing but can also improve trust between prospects and your brand.



This explains why 86% of marketers say Phone Number List video has helped them increase their lead generation.



Marketers who've increased lead generation with video(Image via Wyzowl)



Videos are also a more engaging form of media as compared to text and images, so they can come in handy to explain things in a short period. You can also use easy Premiere Pro presets to create videos in minutes, making them a very effective form of content to create.



The types of videos you can create for generating leads include:Social media is also a powerful tool for generating leads for your business. In fact, 66% of marketers say social media marketing has helped them generate more leads:



Benefits of social media marketing(Image via Social Media Examiner)



Among social media platforms, LinkedIn and Facebook have contributed the most leads for marketers:



Among social media platforms, LinkedIn and Facebook have contributed the most leads for marketers(Image via Social Media Examiner)



You can also use Instagram, YouTube, Snapchat, and other social media platforms to increase visibility and brand exposure.



Here are a few tips for generating leads with social media marketing:





Create content that’s targeted to your audience

Launch social media paid advertisements

Run contests and giveaways

Keep your audience and potential customers engaged

Respond to direct messages in a timely manner

Include trending hashtags in your social media posts

Make your posts visually appealing

As a rule, you should choose the right platforms based on your target audience.